Designed around the idea that every masterpiece begins with a simple sketch, Sketch to Street celebrated the evolution of creativity across multiple disciplines. Set in the heart of Times Square during NYCxDesign, the experience brought together automotive design, fashion, and art through collaborations with CALTY Design, Alex Alpert, and AS by DF, creating an immersive celebration of the creative process.
from render…
to reality.
Creative Collaborators
Sketch to Street brought together three creative leaders whose work represents different expressions of design. From automotive design and fashion to illustration, each collaborator offered a unique perspective on the creative process, helping guests explore how ideas evolve from the first sketch to a finished work.
Alex Alpert
Illustrator & Artist
Alex Alpert is a contemporary illustrator whose bold, expressive style became the visual language of Sketch to Street. Through live illustration sessions, immersive artwork, and creative demonstrations, he revealed how a simple sketch can evolve into a finished piece—bringing the spirit of curiosity and experimentation to life.
William Chergosky
Chief Designer, CALTY Design Research
Representing CALTY Design Research, William Chergosky offered an inside look at the automotive design process—from the earliest sketches to production-ready vehicles. Through discussions and design studio sessions, he showcased the craftsmanship, collaboration, and intentional decision-making that define Lexus design.
Denise Focil
Founder & Creative Director, AS by DF
Founder of AS by DF, Denise Focil shared her perspective on craftsmanship and fashion design, exploring how materials, construction, and storytelling shape every collection. Through speaker sessions and the Human Mannequins performance, her work demonstrated how fashion becomes a living expression of creativity.
Event Programming
Rather than simply showcasing finished work, Sketch to Street invited guests to experience creativity as it unfolded. Throughout the week, the pavilion transformed into a living design studio featuring live illustration by Alex Alpert, exclusive studio sessions where invited students explored the automotive design process with William Chergosky of CALTY Design Research, engaging speaker panels with leaders across art, fashion, and automotive design, and the Human Mannequins performance. Together, these moments immersed guests in the people, process, and collaboration behind every great design.
THE Living line
A single line sparks an idea—transforming sketch into expressive form.
driven lines
Inside the design studio sessions with William Chergosky.
In Living form
A live Human Mannequin performance.
THE URBAN EXPRESSIONIST
Picture a young city creative—part artist, part observer—dressed in modern streetwear layered with subtle artistic details. A sketchbook, camera, or paint marker hints at her instinct to capture inspiration wherever she finds it. Alongside her, artist Alex Alpert brings the spirit of urban creativity to life—transforming a jacket into a wearable canvas through expressive live illustration.
THE CONTEMPORARY CURATOR
Picture a modern tastemaker whose lifestyle reflects thoughtful design and quiet confidence. Dressed in refined, contemporary pieces, they move with intention—someone who takes pride in creating meaningful moments and experiences with the people around them. Their choices reflect an appreciation for simplicity, quality, and a modern lifestyle rooted in purpose and connection.
THE ENDURING MODERNIST
Picture a poised modern minimalist whose presence reflects quiet strength and fluid grace. Dressed in form-fitted leather dresses in soft nude tones, the performers become living forms of contemporary design—moving with controlled elegance to embody balance, resilience, and enduring beauty.